The Ultimate Guide To What Is A Secondary Dimension In Google Analytics

8 Simple Techniques For What Is A Secondary Dimension In Google Analytics

If this does not appear clear, below are some examples: A purchase happens on a web site. Its dimensions can be (but are not restricted to): Deal ID Discount coupon code Latest web traffic resource, and so on. A user logs in to a site, and we send the occasion login to Google Analytics. That event's custom dimensions might be: Login approach Customer ID, etc.


Although there are lots of measurements in Google Analytics, they can not cover all the possible situations. Therefore custom measurements are required. Things like Web page link are global as well as put on several cases, but what happens if your company markets online training courses (like I do)? In Google Analytics, you will not find any type of dimensions associated specifically to on-line courses.


9%+ of companies using GA have nothing to do with courses. Which's why anything associated especially to on the internet programs should be configured by hand. Go Into Custom-made Capacities. In this blog site message, I will certainly not dive deeper right into custom-made dimensions in Universal Analytics. If you wish to do so, read this guide.




The extent defines to which occasions the dimension will apply. In Universal Analytics, there were four scopes: User-scoped custom dimensions are put on all the hits of an individual (hit is an event, pageview, etc). As an example, if you send User ID as a personalized measurement, it will certainly be related to all the hits of that certain session AND to all the future hits sent out by that individual (as long as the GA cookie stays the very same).

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For instance, you could send out the session ID customized dimension, and also if you send it with the last occasion of the session, all the previous occasions (of the very same session) will obtain the value (What Is A Secondary Dimension In Google Analytics). This is carried out in the backend of Google Analytics. dimension uses just to that specific event/hit (with which the dimension was sent)


Even if you send out several products with the same deal, each product might have different worths in their product-scoped personalized dimensions, e. g.


Why am I telling you this? In Google Analytics 4, the session scope is no much longer readily available (at least in custom measurements). If you official statement want to apply a dimension to all the occasions of a certain session, you have to send that dimension with every event (that can be done on the code degree (gtag) or in GTM).

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It can be in a cookie, data layer, or elsewhere. From now on, customized measurements are either hit-scoped or user-scoped (formerly recognized as Individual Features). User-scoped personalized dimensions in GA4 job likewise to the user-scoped measurements in Universal Analytics yet with some differences: In Universal Analytics, a user-scoped custom measurement (embed in the middle of the user session) was put on internet EVERY occasion of the same session (even if some event happened before the dimension was established).


Also though you can send personalized item data to GA4, at the moment, there is no method to see it in reports effectively. (allow me recognize). At some factor in the past, Google claimed that session-scoped customized measurements in GA4 would certainly be available as well.


But when it comes to custom dimensions, this scope is still not available. As well as now, let's relocate to the 2nd component of this article, where I will certainly reveal you just how to configure custom-made dimensions and also where to discover them in Google Analytics 4 reports. First, let me begin with a Our site basic review of the procedure, and afterwards we'll take an appearance at an example.




You can simply send out the event name, state, "joined_waiting_list" and also then consist of the criterion "course_name".

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Because instance, you will require to: Register a parameter as a custom-made meaning Beginning sending out custom-made specifications with the events you want The order DOES NOT issue right here. However you ought to do that basically at the same time. If you start sending out the criterion to Google Analytics 4 and also only register it as a custom dimension, state, one week later, your records will be missing that a person week of data (since the enrollment of a customized dimension is not retroactive).


Every single time a visitor clicks a food selection item, I will certainly send out an event and also 2 added criteria (that I will later on register as custom measurements), menu_item_url, and menu_item_name.: Food selection link click monitoring trigger conditions differ on most internet sites (as a result of different click classes, IDs, and so on). Try to do your best to use this instance.


Go to Google Tag Manager > Triggers > New > Simply Hyperlinks. By developing this trigger, we will allow the link-tracking functionality in Google Tag Supervisor.


Go to your web site as well as click any of the menu web links. Actually, click at the very least 2 of them. Go back to the sneak peek mode, as well as you ought to start seeing Web link Click events in the preview setting. Click the initial Link, Click event and also go to the Variables tab of the preview mode.